凯勒, 吴水龙, & 何云. (2014). 战略品牌管理: Strategic brand management: building, measuring and managing brand equity. 中国人民大学出版社.
Chicago-стиль цитирования凯勒, 吴水龙, and 何云. 战略品牌管理: Strategic Brand Management: Building, Measuring and Managing Brand Equity. 中国人民大学出版社, 2014.
MLA-цитирование凯勒, et al. 战略品牌管理: Strategic Brand Management: Building, Measuring and Managing Brand Equity. 中国人民大学出版社, 2014.
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