凯勒, 吴水龙, & 何云. (2014). 战略品牌管理: Strategic brand management: building, measuring and managing brand equity. 中国人民大学出版社.
Chicagoスタイル(17版)引用形式凯勒, 吴水龙, , 何云. 战略品牌管理: Strategic Brand Management: Building, Measuring and Managing Brand Equity. 中国人民大学出版社, 2014.
MLA(8版)引用形式凯勒, et al. 战略品牌管理: Strategic Brand Management: Building, Measuring and Managing Brand Equity. 中国人民大学出版社, 2014.
警告: この引用は必ずしも正確ではありません.