APA-Zitierstil (7. Ausg.)

凯勒, 吴水龙, & 何云. (2014). 战略品牌管理: Strategic brand management: building, measuring and managing brand equity. 中国人民大学出版社.

Chicago-Zitierstil (17. Ausg.)

凯勒, 吴水龙, und 何云. 战略品牌管理: Strategic Brand Management: Building, Measuring and Managing Brand Equity. 中国人民大学出版社, 2014.

MLA-Zitierstil (8. Ausg.)

凯勒, et al. 战略品牌管理: Strategic Brand Management: Building, Measuring and Managing Brand Equity. 中国人民大学出版社, 2014.